Grape Store Athens
Tommaso Bernabò Silorata, Konstantina Tzemou
Retail Design & Build, Branding Strategy
The design of Grape Store in Athens is an act of thinking in cycles. It reflects the brand’s commitment to a circular economy through the recycling and reuse of sustainable and natural materials. The whole store was built out of 700 reused wine crates collected from local wineries around Athens. By giving an “after life” to the wine crates that once supported the delivery of wines around the country, the project reduces the impact of construction, reuses existing resources and recycles sustainable materials like wood. With regards to the spatial organization, the store is divided into two broad zones, each one corresponding to the different distribution methods of wine; half of the store is dedicated to the traditional bottled wine collection and the other half is dedicated to wine on tap, packaged in recyclable BIB- Bag in Box. Each zone was designed incorporating the specific requirements of wine storage and display, adapted to the building module of the wine crate. The two zones of different wine distribution methods are ultimately connected in the center of the store through a long, adjustable, table structure. Operating as a wine-tasting table for both zones, this central piece can also occasionally host special wine classes. All in all, within 50 calendar days and thanks to the wine crates’ modular nature and flexibility in assemblage, the project went from concept to construction using exclusively sustainable materials and involving the help of a number of volunteers. A few months post-completion the space today proves highly adaptable to changing needs and to the evolving collection of products.