Grape Store Athens
The Grape Store concept is an act of thinking in cycles. It reflects the brand’s commitment to a circular economy. The whole store is made up of 700 reused wine crates collected from local wineries around Athens. By giving an “after life” to the wine crates that once supported the delivery of wines around the country, we reduce the impact of construction, reuse existing resources and recycle sustainable materials like wood. Within 50 calendar days and thanks to the wine crates’ modular nature and flexibility in assemblage, we achieved a sustainably-built space that proves highly adaptable to changing needs and an evolving collection of products.